An Investigation and Conceptual Model of SMS Marketing

Astrid Dickinger, Parissa Haghirian, Jamie Murphy, Arno Scharl

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review

Original language	English
Title of host publication	Hawaii International Conference on System Sciences
Place of Publication	Los Alamitos, Calif.
Publisher	IEEE Computer Soc.
Pages	X-X
Publication status	Published - 2004
Event	Hawaii International Conference on System Sciences - Big Island, Hawaii, United States Duration: 5 Jan 2004 → 8 Jan 2004

Conference	Hawaii International Conference on System Sciences
Country/Territory	United States
City	Big Island, Hawaii
Period	5/01/04 → 8/01/04

Cite this

@inproceedings{5779e6feb03d4f16af5818eb37516959,

title = "An Investigation and Conceptual Model of SMS Marketing",

author = "Astrid Dickinger and Parissa Haghirian and Jamie Murphy and Arno Scharl",

year = "2004",

language = "English",

pages = "X--X",

booktitle = "Hawaii International Conference on System Sciences",

publisher = "IEEE Computer Soc.",

note = "Hawaii International Conference on System Sciences ; Conference date: 05-01-2004 Through 08-01-2004",

}

TY - GEN

T1 - An Investigation and Conceptual Model of SMS Marketing

AU - Dickinger, Astrid

AU - Haghirian, Parissa

AU - Murphy, Jamie

AU - Scharl, Arno

PY - 2004

Y1 - 2004

M3 - Conference paper

SP - X-X

BT - Hawaii International Conference on System Sciences

PB - IEEE Computer Soc.

CY - Los Alamitos, Calif.

T2 - Hawaii International Conference on System Sciences

Y2 - 5 January 2004 through 8 January 2004

ER -