An Investigation and Conceptual Model of SMS Marketing

Astrid Dickinger, Parissa Haghirian, Jamie Murphy, Arno Scharl

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationHawaii International Conference on System Sciences
    Place of PublicationLos Alamitos, Calif.
    PublisherIEEE Computer Soc.
    PagesX-X
    Publication statusPublished - 2004
    EventHawaii International Conference on System Sciences - Big Island, Hawaii, United States
    Duration: 5 Jan 20048 Jan 2004

    Conference

    ConferenceHawaii International Conference on System Sciences
    CountryUnited States
    CityBig Island, Hawaii
    Period5/01/048/01/04

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