Bernd Markus Zunk

Assoc.Prof. Priv.-Doz. Dipl.-Ing. Dipl.-Ing. Dr.techn.


Research activity per year

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Personal profile

Research interests

The research projects quoted below are part of the working programme of the „Industrial Marketing, Purchasing and Supply Management Workgroup (IMPS)“ at the Institute of Business Economics and Industrial Sociology, Graz University of Technology.

• Customer and Supplier Behavior in Industrial Buyer-Seller Relationships

• Integrating Supplier Innovativeness in New Product Development

• Development of European Curriculum for Purchasing and Supply Management

• Personality of Purchasing Professionals

• Purchasing Performance Measurement

• Gaining and Stabilizing Preferred Customer Status on Raw Material Markets

• Analyzing Lower-Tier Supplier Networks

• Early Purchasing Involvement in New Product Development Projects

Austrian Fields of Study 2012 (6-stellig)

  • 502021 Microeconomics


  • H Social Sciences
  • Business Economics
  • Industrial Marketing
  • Purchasing
  • Supply Management
  • Techno-Economics
  • Management of Technology
  • Innovation


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