Integrated Marketing Concepts for Electronic Markets

Arno Scharl

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review

Original language	English
Title of host publication	Proceedings of the 2nd Western Australian Workshop on Information Systems Research
Publisher	.
Pages	31-36
ISBN (Print)	0-86905-727-8
Publication status	Published - 1999
Event	Western Australian Workshop on Information Systems Research - Perth, Australia Duration: 27 Nov 1999 → …

Conference	Western Australian Workshop on Information Systems Research
Country/Territory	Australia
City	Perth
Period	27/11/99 → …

Cite this

@inproceedings{7ea0c3a33c7c4642a68fdcc4ce940df9,

title = "Integrated Marketing Concepts for Electronic Markets",

author = "Arno Scharl",

year = "1999",

language = "English",

isbn = "0-86905-727-8",

pages = "31--36",

booktitle = "Proceedings of the 2nd Western Australian Workshop on Information Systems Research",

publisher = ".",

note = "Western Australian Workshop on Information Systems Research ; Conference date: 27-11-1999",

}