Integrated Marketing Concepts for Electronic Markets

Arno Scharl

    Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 2nd Western Australian Workshop on Information Systems Research
    Publisher.
    Pages31-36
    ISBN (Print)0-86905-727-8
    Publication statusPublished - 1999
    EventWestern Australian Workshop on Information Systems Research - Perth, Australia
    Duration: 27 Nov 1999 → …

    Conference

    ConferenceWestern Australian Workshop on Information Systems Research
    CountryAustralia
    CityPerth
    Period27/11/99 → …

    Cite this

    Scharl, A. (1999). Integrated Marketing Concepts for Electronic Markets. In Proceedings of the 2nd Western Australian Workshop on Information Systems Research (pp. 31-36). ..