Implementation of Sustainable Business Models in Technology-Dominant Innovation Projects: Embedding Sustainable Business Models in Business Processes

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

Abstract

Technology is a driver for innovation, in economy as well as in research projects. The focus, in such projects, is often on technological and economic aspects only, whereas social and environmental aspects are only considered in a minimal way to comply with law. As a consequence, potential benefits are missed. Considering those aspects during research projects may open up new possibilities for solution design, resulting in additional benefits. Various frameworks to foster sustainable business model innovation exist. Frameworks supporting the transfer of sustainable business models to the implementation level (business process) in technology-dominant research projects are rare. It is not clear how and to which extend existing frameworks and tools do support the implementation of business models. Following research question arises: How to ensure and implement sustainability in technology-dominant innovation projects? This question is going to be answered by applying an argumentative deductive analysis in the problem space and is going to be validated in following project via case studies. Recent improvements in the area of additive manufacturing (AM) open up the possibilities to manufacture implants for patients directly in the clinic. Many stakeholders are involved and new tasks appear in establishing and finally integrating a new process chain in the daily operation of a healthcare provider. The expected contribution is to develop new or enhance existing frameworks to generate procedures that support the creation of sustainable business models in technology-dominant research projects and to ensure that those values, defined in the business model, are transferred to the business processes.
Original languageEnglish
Title of host publicationProceedings of the 4th International Conference on New Business Models
Subtitle of host publicationNew Business Models for Sustainable Entrepreneurship, Innovation, and Transformation
EditorsFlorian Lüdeke-Freund, Tobias Froese
Place of PublicationBerlin, Germany
Pages826-830
Number of pages5
ISBN (Electronic)978-3-96705-001-1
Publication statusPublished - Jul 2019
Event4th International Conference on New Business Models: New Business Models for Sustainable Entrepreneurship, Innovation, and Transformation - ESCP Europe, Berlin, Germany
Duration: 1 Jul 20193 Jul 2019
https://www.nbmconference.eu/

Conference

Conference4th International Conference on New Business Models
CountryGermany
CityBerlin
Period1/07/193/07/19
Internet address

Fingerprint

Innovation
Sustainable business
Business process
Business model
Sustainability
Economics
Healthcare
Business model innovation
Stakeholders
Manufacturing
Implant

Keywords

  • Business model innovation
  • Business process management
  • Design science
  • Additive manufacturing
  • Sustainable business models

Fields of Expertise

  • Information, Communication & Computing

Cite this

Url, P., & Vorraber, W. (2019). Implementation of Sustainable Business Models in Technology-Dominant Innovation Projects: Embedding Sustainable Business Models in Business Processes. In F. Lüdeke-Freund, & T. Froese (Eds.), Proceedings of the 4th International Conference on New Business Models: New Business Models for Sustainable Entrepreneurship, Innovation, and Transformation (pp. 826-830). Berlin, Germany.

Implementation of Sustainable Business Models in Technology-Dominant Innovation Projects : Embedding Sustainable Business Models in Business Processes. / Url, Philipp; Vorraber, Wolfgang.

Proceedings of the 4th International Conference on New Business Models: New Business Models for Sustainable Entrepreneurship, Innovation, and Transformation. ed. / Florian Lüdeke-Freund; Tobias Froese. Berlin, Germany, 2019. p. 826-830.

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

Url, P & Vorraber, W 2019, Implementation of Sustainable Business Models in Technology-Dominant Innovation Projects: Embedding Sustainable Business Models in Business Processes. in F Lüdeke-Freund & T Froese (eds), Proceedings of the 4th International Conference on New Business Models: New Business Models for Sustainable Entrepreneurship, Innovation, and Transformation. Berlin, Germany, pp. 826-830, 4th International Conference on New Business Models, Berlin, Germany, 1/07/19.
Url P, Vorraber W. Implementation of Sustainable Business Models in Technology-Dominant Innovation Projects: Embedding Sustainable Business Models in Business Processes. In Lüdeke-Freund F, Froese T, editors, Proceedings of the 4th International Conference on New Business Models: New Business Models for Sustainable Entrepreneurship, Innovation, and Transformation. Berlin, Germany. 2019. p. 826-830
Url, Philipp ; Vorraber, Wolfgang. / Implementation of Sustainable Business Models in Technology-Dominant Innovation Projects : Embedding Sustainable Business Models in Business Processes. Proceedings of the 4th International Conference on New Business Models: New Business Models for Sustainable Entrepreneurship, Innovation, and Transformation. editor / Florian Lüdeke-Freund ; Tobias Froese. Berlin, Germany, 2019. pp. 826-830
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abstract = "Technology is a driver for innovation, in economy as well as in research projects. The focus, in such projects, is often on technological and economic aspects only, whereas social and environmental aspects are only considered in a minimal way to comply with law. As a consequence, potential benefits are missed. Considering those aspects during research projects may open up new possibilities for solution design, resulting in additional benefits. Various frameworks to foster sustainable business model innovation exist. Frameworks supporting the transfer of sustainable business models to the implementation level (business process) in technology-dominant research projects are rare. It is not clear how and to which extend existing frameworks and tools do support the implementation of business models. Following research question arises: How to ensure and implement sustainability in technology-dominant innovation projects? This question is going to be answered by applying an argumentative deductive analysis in the problem space and is going to be validated in following project via case studies. Recent improvements in the area of additive manufacturing (AM) open up the possibilities to manufacture implants for patients directly in the clinic. Many stakeholders are involved and new tasks appear in establishing and finally integrating a new process chain in the daily operation of a healthcare provider. The expected contribution is to develop new or enhance existing frameworks to generate procedures that support the creation of sustainable business models in technology-dominant research projects and to ensure that those values, defined in the business model, are transferred to the business processes.",
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