Abstract
In new product development (NPD) firms increasingly have to rely on external expertise from suppliers. However, results of early supplier integration have been found to be ambiguous. This research empirically tests the hypothesis that the participation of professional purchasing agents early on in the supplier integration process plays a decisive role to distinguish successful projects. Our sample gave evidence that early supply management integration positively moderated supplier involvement's effect on firm success. Hence, firms may benefit from avoiding supplier integration without professional purchasing management. Still, in many firms the procurement department is not yet integrated in NPD processes early on. Our research identifies four measures those firms applied, in which purchasing got fully embedded in the innovation process: Top-management support, structural differentiation, explicit processes, and a collaborative corporate culture. This finding can serve as blue print for implementing purchasing integration and therewith improve the success of supplier integration in NPD.
Original language | English |
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Article number | 2150027 |
Number of pages | 45 |
Journal | International Journal of Innovation Management |
Volume | 25 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2021 |
Keywords
- Purchasing and Supply Management
- New Product Development Process
- Organizational Integration
- Management of Technology
- Purchasing Professionals
- Innovation Sourcing
- purchasing
- procurement
- supplier early involvement
- purchasing integration in NPD
- New product development
ASJC Scopus subject areas
- Management of Technology and Innovation
- Business and International Management
- Strategy and Management
Fields of Expertise
- Sonstiges
Treatment code (Nähere Zuordnung)
- Theoretical