Tourist Flow Simulation in GAMA Using Historical Data Parameters

Ivan Majic, Johannes Scholz*, Rizwan Bulbul, Stefanie Wallinger

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference paperpeer-review

Abstract

Decision makers in the tourism sector deal with various issues and need high-quality information to support their decisions. We propose a data-centric approach that analyses historical point of interest (POI) check-in data to determine parameters for an Agent Based Model (ABM). ABM simulation is then run multiple times to simulate possible outcomes in terms of the tourist flow. We have tested the proposed approach on the city of Salzburg using check-in data from Salzburg Card users across 29 POIs. These data were used to parameterize the ABM model with the number of people, the number of POIs a person visits per day, and the preference for selecting POIs to visit. The simulation was performed in GAMA ABM platform and the spatial environment was based on buildings and roads from OpenStreetMap (OSM). Simulation for the duration of 1 day has been repeated 50 times to generate POI visiting patterns. The simulation results have been compared to the ground truth data for the same day and they show that the approach can recreate the long-term pattern of POI visits, but has over-estimated several POIs that had lower visitor counts on that specific day.
Original languageEnglish
Title of host publicationInformation and Communication Technologies in Tourism 2023 - Proceedings of the ENTER 2023 eTourism Conference
EditorsBerta Ferrer-Rosell, David Massimo, Katerina Berezina
Place of PublicationCham
PublisherSpringer Nature Switzerland AG
Pages255-260
Number of pages6
ISBN (Print)9783031257513
DOIs
Publication statusPublished - 2023
Event30th Annual International eTourism Conference: ENTER 2023 - Johannesburg, South Africa
Duration: 18 Jan 202320 Jan 2023

Publication series

NameSpringer Proceedings in Business and Economics
ISSN (Print)2198-7246
ISSN (Electronic)2198-7254

Conference

Conference30th Annual International eTourism Conference
Country/TerritorySouth Africa
CityJohannesburg
Period18/01/2320/01/23

Keywords

  • ABM
  • Geo-simulation
  • Tourism

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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