The Strategic Importance of Customer Attractiveness in the Competition for Suppliers

Martin Marchner, Niels Pulles, Bernd Markus Zunk

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review

Original language	English
Title of host publication	Proceedings of 24th IPSERA Conference: Preparing for New Competitive Challenges
Publisher	.
Pages	1-10
ISBN (Print)	978-90-823707-0-6
Publication status	Published - 2015
Event	24th annual IPSERA conference - Amsterdam, Netherlands Duration: 29 Mar 2015 → 1 Apr 2015

Fields of Expertise

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title = "The Strategic Importance of Customer Attractiveness in the Competition for Suppliers",

author = "Martin Marchner and Niels Pulles and Zunk, {Bernd Markus}",

year = "2015",

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pages = "1--10",

booktitle = "Proceedings of 24th IPSERA Conference: Preparing for New Competitive Challenges",

publisher = ".",

note = "24th annual IPSERA conference ; Conference date: 29-03-2015 Through 01-04-2015",

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T1 - The Strategic Importance of Customer Attractiveness in the Competition for Suppliers

AU - Marchner, Martin

AU - Pulles, Niels

AU - Zunk, Bernd Markus

PY - 2015

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M3 - Conference paper

SN - 978-90-823707-0-6

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BT - Proceedings of 24th IPSERA Conference: Preparing for New Competitive Challenges

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T2 - 24th annual IPSERA conference

Y2 - 29 March 2015 through 1 April 2015

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