The Strategic Importance of Customer Attractiveness in the Competition for Suppliers

Martin Marchner, Niels Pulles, Bernd Markus Zunk

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of 24th IPSERA Conference: Preparing for New Competitive Challenges
Publisher.
Pages1-10
ISBN (Print)978-90-823707-0-6
Publication statusPublished - 2015
Event24th annual IPSERA conference - Amsterdam, Netherlands
Duration: 29 Mar 20151 Apr 2015

Conference

Conference24th annual IPSERA conference
CountryNetherlands
CityAmsterdam
Period29/03/151/04/15

Fields of Expertise

  • Sonstiges

Cite this

Marchner, M., Pulles, N., & Zunk, B. M. (2015). The Strategic Importance of Customer Attractiveness in the Competition for Suppliers. In Proceedings of 24th IPSERA Conference: Preparing for New Competitive Challenges (pp. 1-10). ..