The Preferred Customer Concept - A basic research framework to study strategic advantages in the competition for the best suppliers

Research output: Contribution to journalArticleResearch

Original languageEnglish
Pages (from-to)43-44
JournalESTIEM magazine
Issue number2
Publication statusPublished - 2012

Fields of Expertise

  • Sonstiges

Treatment code (Nähere Zuordnung)

  • My Favorites

Cite this

@article{7158d1a95d3c4f83b8550cb3722a93ab,
title = "The Preferred Customer Concept - A basic research framework to study strategic advantages in the competition for the best suppliers",
author = "Zunk, {Bernd Markus}",
year = "2012",
language = "English",
pages = "43--44",
journal = "ESTIEM magazine",
issn = "0874-5242",
number = "2",

}

TY - JOUR

T1 - The Preferred Customer Concept - A basic research framework to study strategic advantages in the competition for the best suppliers

AU - Zunk, Bernd Markus

PY - 2012

Y1 - 2012

M3 - Article

SP - 43

EP - 44

JO - ESTIEM magazine

JF - ESTIEM magazine

SN - 0874-5242

IS - 2

ER -