The Influence of Supplier Satisfaction and Customer Attractiveness on the Buyer-Supplier Relationship Value on Industrial Markets

Martin Marchner, Volker Koch, Manuela Reinisch, Bernd Markus Zunk

Research output: Chapter in Book/Report/Conference proceedingConference paperpeer-review

Original languageEnglish
Title of host publicationConference Proceedings of the 13th EBES Conference - Istanbul
Publisher.
Pages64-64
ISBN (Print)978-605-64002-6-1
Publication statusPublished - 2014
Event13th Eurasia Business and Economics Society (EBES) Conference - Istanbul, Turkey
Duration: 5 Jun 20147 Jun 2014

Conference

Conference13th Eurasia Business and Economics Society (EBES) Conference
Country/TerritoryTurkey
CityIstanbul
Period5/06/147/06/14

Fields of Expertise

  • Sonstiges

Treatment code (Nähere Zuordnung)

  • My Favorites
  • Review
  • Theoretical

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