The Influence of Supplier Satisfaction and Customer Attractiveness on the Buyer-Supplier Relationship Value on Industrial Markets

Martin Marchner, Volker Koch, Manuela Reinisch, Bernd Markus Zunk

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationConference Proceedings of the 13th EBES Conference - Istanbul
Publisher.
Pages64-64
ISBN (Print)978-605-64002-6-1
Publication statusPublished - 2014
Event13th Eurasia Business and Economics Society (EBES) Conference - Istanbul, Turkey
Duration: 5 Jun 20147 Jun 2014

Conference

Conference13th Eurasia Business and Economics Society (EBES) Conference
CountryTurkey
CityIstanbul
Period5/06/147/06/14

Fields of Expertise

  • Sonstiges

Treatment code (Nähere Zuordnung)

  • My Favorites
  • Review
  • Theoretical

Cite this

Marchner, M., Koch, V., Reinisch, M., & Zunk, B. M. (2014). The Influence of Supplier Satisfaction and Customer Attractiveness on the Buyer-Supplier Relationship Value on Industrial Markets. In Conference Proceedings of the 13th EBES Conference - Istanbul (pp. 64-64). ..