The Influence of Lower Tier Supplier Risk on Customer‘s Loyalty and Customer‘s Satisfaction

Manuela G. Reinisch, Bernd Markus Zunk, Ulrich Bauer

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of 24th IPSERA Conference: Preparing for New Competitive Challenges
Publisher.
Pages17-22
Publication statusPublished - 2015
Event24th annual IPSERA conference - Amsterdam, Netherlands
Duration: 29 Mar 20151 Apr 2015

Conference

Conference24th annual IPSERA conference
CountryNetherlands
CityAmsterdam
Period29/03/151/04/15

Fields of Expertise

  • Sonstiges

Cite this

Reinisch, M. G., Zunk, B. M., & Bauer, U. (2015). The Influence of Lower Tier Supplier Risk on Customer‘s Loyalty and Customer‘s Satisfaction. In Proceedings of 24th IPSERA Conference: Preparing for New Competitive Challenges (pp. 17-22). ..