The Entrepreneurial Student’s Journey Through Engineering Education -  A Customer Centric View

Mario Fallast; Stefan Vorbach

doi:10.1007/978-3-030-11935-5_86

The Entrepreneurial Student’s Journey Through Engineering Education - A Customer Centric View

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review

Abstract

The goal of this paper is to present a new perspective on how to design entrepreneurial education in a wider sense. By applying the method of “customer journey mapping”, which is widely used in the field of marketing, the perspective of the student (“customer”) is put in the centre of attention. It intends to raise awareness for a more holistic and customer-centric view of the entrepreneurship-related “customer experience”.
The paper will support engineering educational institutions (colleges, universities) in actively designing curricula as well as surrounding activities and initiatives to foster entrepreneurial intention.

Original language	English
Title of host publication	The Challenges of the Digital Transformation in Education
Subtitle of host publication	Proceedings of the 21st International Conference on Interactive Collaborative Learning (ICL2018) - Volume 2
Editors	Michael Auer, Thrasyvoulos Tsiatsos
Publisher	Springer, Cham
Pages	907-916
Number of pages	7
ISBN (Electronic)	978-3-030-11935-5
ISBN (Print)	978-3-030-11934-8
DOIs	https://doi.org/10.1007/978-3-030-11935-5_86
Publication status	Published - 29 Mar 2019
Event	21st International Conference on Interactive Collaborative Learning: ICL 2018 - Kos Island, Greece Duration: 25 Sept 2018 → 28 Sept 2018 Conference number: 21 http://www.icl-conference.org/

Publication series

Name	Advances in Intelligent Systems and Computing
Volume	917

Conference

Conference	21st International Conference on Interactive Collaborative Learning
Abbreviated title	ICL2018
Country/Territory	Greece
City	Kos Island
Period	25/09/18 → 28/09/18
Internet address	http://www.icl-conference.org/

Access to Document

10.1007/978-3-030-11935-5_86

Cite this

Fallast, M., & Vorbach, S. (2019). The Entrepreneurial Student’s Journey Through Engineering Education - A Customer Centric View. In M. Auer, & T. Tsiatsos (Eds.), The Challenges of the Digital Transformation in Education: Proceedings of the 21st International Conference on Interactive Collaborative Learning (ICL2018) - Volume 2 (pp. 907-916). (Advances in Intelligent Systems and Computing ; Vol. 917). Springer, Cham. https://doi.org/10.1007/978-3-030-11935-5_86

The Entrepreneurial Student’s Journey Through Engineering Education - A Customer Centric View. / Fallast, Mario ; Vorbach, Stefan.
The Challenges of the Digital Transformation in Education: Proceedings of the 21st International Conference on Interactive Collaborative Learning (ICL2018) - Volume 2. ed. / Michael Auer; Thrasyvoulos Tsiatsos. Springer, Cham, 2019. p. 907-916 (Advances in Intelligent Systems and Computing ; Vol. 917).

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review

Fallast, M & Vorbach, S 2019, The Entrepreneurial Student’s Journey Through Engineering Education - A Customer Centric View. in M Auer & T Tsiatsos (eds), The Challenges of the Digital Transformation in Education: Proceedings of the 21st International Conference on Interactive Collaborative Learning (ICL2018) - Volume 2. Advances in Intelligent Systems and Computing , vol. 917, Springer, Cham, pp. 907-916, 21st International Conference on Interactive Collaborative Learning, Kos Island, Greece, 25/09/18. https://doi.org/10.1007/978-3-030-11935-5_86

Fallast M , Vorbach S. The Entrepreneurial Student’s Journey Through Engineering Education - A Customer Centric View. In Auer M, Tsiatsos T, editors, The Challenges of the Digital Transformation in Education: Proceedings of the 21st International Conference on Interactive Collaborative Learning (ICL2018) - Volume 2. Springer, Cham. 2019. p. 907-916. (Advances in Intelligent Systems and Computing ). doi: 10.1007/978-3-030-11935-5_86

Fallast, Mario ; Vorbach, Stefan. / The Entrepreneurial Student’s Journey Through Engineering Education - A Customer Centric View. The Challenges of the Digital Transformation in Education: Proceedings of the 21st International Conference on Interactive Collaborative Learning (ICL2018) - Volume 2. editor / Michael Auer ; Thrasyvoulos Tsiatsos. Springer, Cham, 2019. pp. 907-916 (Advances in Intelligent Systems and Computing ).

@inproceedings{227c3c5c28d343d8ad34a00d7b5672f8,

title = "The Entrepreneurial Student{\textquoteright}s Journey Through Engineering Education - A Customer Centric View",

abstract = "The goal of this paper is to present a new perspective on how to design entrepreneurial education in a wider sense. By applying the method of “customer journey mapping”, which is widely used in the field of marketing, the perspective of the student (“customer”) is put in the centre of attention. It intends to raise awareness for a more holistic and customer-centric view of the entrepreneurship-related “customer experience”.The paper will support engineering educational institutions (colleges, universities) in actively designing curricula as well as surrounding activities and initiatives to foster entrepreneurial intention.",

author = "Mario Fallast and Stefan Vorbach",

year = "2019",

month = mar,

day = "29",

doi = "10.1007/978-3-030-11935-5_86",

language = "English",

isbn = "978-3-030-11934-8",

series = "Advances in Intelligent Systems and Computing ",

publisher = "Springer, Cham",

pages = "907--916",

editor = "Michael Auer and Tsiatsos, {Thrasyvoulos }",

booktitle = "The Challenges of the Digital Transformation in Education",

note = "21st International Conference on Interactive Collaborative Learning : ICL 2018, ICL2018 ; Conference date: 25-09-2018 Through 28-09-2018",

url = "http://www.icl-conference.org/",

}

TY - GEN

T1 - The Entrepreneurial Student’s Journey Through Engineering Education - A Customer Centric View

AU - Fallast, Mario

AU - Vorbach, Stefan

N1 - Conference code: 21

PY - 2019/3/29

Y1 - 2019/3/29

N2 - The goal of this paper is to present a new perspective on how to design entrepreneurial education in a wider sense. By applying the method of “customer journey mapping”, which is widely used in the field of marketing, the perspective of the student (“customer”) is put in the centre of attention. It intends to raise awareness for a more holistic and customer-centric view of the entrepreneurship-related “customer experience”.The paper will support engineering educational institutions (colleges, universities) in actively designing curricula as well as surrounding activities and initiatives to foster entrepreneurial intention.

AB - The goal of this paper is to present a new perspective on how to design entrepreneurial education in a wider sense. By applying the method of “customer journey mapping”, which is widely used in the field of marketing, the perspective of the student (“customer”) is put in the centre of attention. It intends to raise awareness for a more holistic and customer-centric view of the entrepreneurship-related “customer experience”.The paper will support engineering educational institutions (colleges, universities) in actively designing curricula as well as surrounding activities and initiatives to foster entrepreneurial intention.

UR - https://www.springer.com/gp/book/9783030119348

U2 - 10.1007/978-3-030-11935-5_86

DO - 10.1007/978-3-030-11935-5_86

M3 - Conference paper

SN - 978-3-030-11934-8

T3 - Advances in Intelligent Systems and Computing

SP - 907

EP - 916

BT - The Challenges of the Digital Transformation in Education

A2 - Auer, Michael

A2 - Tsiatsos, Thrasyvoulos

PB - Springer, Cham

T2 - 21st International Conference on Interactive Collaborative Learning

Y2 - 25 September 2018 through 28 September 2018

ER -