The Entrepreneurial Student’s Journey Through Engineering Education - A Customer Centric View

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Abstract

The goal of this paper is to present a new perspective on how to design entrepreneurial education in a wider sense. By applying the method of “customer journey mapping”, which is widely used in the field of marketing, the perspective of the student (“customer”) is put in the centre of attention. It intends to raise awareness for a more holistic and customer-centric view of the entrepreneurship-related “customer experience”.
The paper will support engineering educational institutions (colleges, universities) in actively designing curricula as well as surrounding activities and initiatives to foster entrepreneurial intention.
Original languageEnglish
Title of host publicationThe Challenges of the Digital Transformation in Education
Subtitle of host publicationProceedings of the 21st International Conference on Interactive Collaborative Learning (ICL2018) - Volume 2
EditorsMichael Auer, Thrasyvoulos Tsiatsos
PublisherSpringer, Cham
Pages907-916
Number of pages7
ISBN (Electronic)978-3-030-11935-5
ISBN (Print)978-3-030-11934-8
DOIs
Publication statusPublished - 29 Mar 2019
EventICL 2018 - International Conference on Interactive Collaborative Learning - Kos, Greece
Duration: 25 Sep 201828 Sep 2018

Publication series

NameAdvances in Intelligent Systems and Computing
Volume917

Conference

ConferenceICL 2018 - International Conference on Interactive Collaborative Learning
CountryGreece
CityKos
Period25/09/1828/09/18

Cite this

Fallast, M., & Vorbach, S. (2019). The Entrepreneurial Student’s Journey Through Engineering Education - A Customer Centric View. In M. Auer, & T. Tsiatsos (Eds.), The Challenges of the Digital Transformation in Education: Proceedings of the 21st International Conference on Interactive Collaborative Learning (ICL2018) - Volume 2 (pp. 907-916). (Advances in Intelligent Systems and Computing ; Vol. 917). Springer, Cham. https://doi.org/10.1007/978-3-030-11935-5_86