Abstract
Although the co-creation concept was coined already in 2004 there is a surprisingly little amount of applicable tools to date. As a concept, co-creation has now reached a point where theoretical developments need to meet efforts to make it more tangible and to foster its adoption and
realization in practice. Whilst a number of different practices can be identified in previous literature, they remain fairly abstract and most often only concentrate on the process of co-creating value ignoring necessary additional activities like preparation, planning, and evaluating of co-creation
activities. Therefore, the state-of-the-art of applicable concepts as well as cases of successful application in practice were analyzed and interviews with companies, which successfully introduced co-creation activites were conducted. Based on that data a conceptual framework (“Co-Creation
Square”) is presented. This framework consists of four squares each giving practical guide for applying co-creation properly.
realization in practice. Whilst a number of different practices can be identified in previous literature, they remain fairly abstract and most often only concentrate on the process of co-creating value ignoring necessary additional activities like preparation, planning, and evaluating of co-creation
activities. Therefore, the state-of-the-art of applicable concepts as well as cases of successful application in practice were analyzed and interviews with companies, which successfully introduced co-creation activites were conducted. Based on that data a conceptual framework (“Co-Creation
Square”) is presented. This framework consists of four squares each giving practical guide for applying co-creation properly.
| Original language | English |
|---|---|
| Title of host publication | 1. interdisziplinäre Konferenz zur Zukunft der Wertschöpfung |
| Subtitle of host publication | dezentral - vernetzt - kollaborativ |
| Editors | Jens Wulfsberg, Tobias Redlich, Manuel Moritz |
| Place of Publication | Hamburg |
| Pages | 285-295 |
| Number of pages | 11 |
| ISBN (Electronic) | 978-3-86818-092-3 |
| Publication status | Published - 2016 |
| Event | 1. Interdisziplinäre Konferenz zur Zukunft der Wertschöpfung - Hamburg, Germany Duration: 14 Dec 2016 → 15 Dec 2016 |
Conference
| Conference | 1. Interdisziplinäre Konferenz zur Zukunft der Wertschöpfung |
|---|---|
| Country/Territory | Germany |
| City | Hamburg |
| Period | 14/12/16 → 15/12/16 |