@inbook{4082c542fb1c46d5b83ccf04de1a196a,
title = "Strategy-Based Service Business Development for Small and Medium Sized Enterprises",
author = "Ernst Kreuzer and Helmut Aschbacher",
year = "2011",
language = "English",
isbn = "978-3-642-21547-6",
pages = "173--188",
editor = "Mehdi Snene and Jolita Ralyt{\'e} and Jean-Henry Morin",
booktitle = "Exploring Services Science: Second International Conference, IESS 2011, Geneva, Switzerland, February 16-18, 2011, Revised Selected Papers (Lecture Notes in Business Information Processing)",
publisher = "Springer",
edition = "1",
}