Abstract
This chapter is an introduction to Social Network Analysis (SNA) with a focus on the context of player and in-game data. An overview of the key elements for network analysis is presented along with a discussion of the possibilities that can be realized through the use of networks and advice on using networks for Games User Research (GUR) to understand player behaviour in a social context.
Original language | English |
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Title of host publication | Games User Research |
Publisher | Oxford University Press |
Pages | 491-499 |
Number of pages | 9 |
ISBN (Print) | 9780198794844 |
DOIs | |
Publication status | Published - 22 Mar 2018 |
Keywords
- Game development
- Games User Research
- Play Experience
- Playtesting
- Social Network Analysis
- Social Networks
- User Experience
- User testing
ASJC Scopus subject areas
- General Mathematics