Social Network Analysis in Games User Research

Johanna Pirker*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This chapter is an introduction to Social Network Analysis (SNA) with a focus on the context of player and in-game data. An overview of the key elements for network analysis is presented along with a discussion of the possibilities that can be realized through the use of networks and advice on using networks for Games User Research (GUR) to understand player behaviour in a social context.

Original languageEnglish
Title of host publicationGames User Research
PublisherOxford University Press
Pages491-499
Number of pages9
ISBN (Print)9780198794844
DOIs
Publication statusPublished - 22 Mar 2018

Keywords

  • Game development
  • Games User Research
  • Play Experience
  • Playtesting
  • Social Network Analysis
  • Social Networks
  • User Experience
  • User testing

ASJC Scopus subject areas

  • Mathematics(all)

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