SOCIAL MEDIA MARKETING WITH FACEBOOK: A CASE STUDY

Christoph Trattner, Frank Kappe

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of IADIS International Conference WWW/Internet 2011
PublisherIADIS
Pages161-170
Publication statusPublished - 2011

Fields of Expertise

  • Information, Communication & Computing

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