SOCIAL MEDIA MARKETING WITH FACEBOOK: A CASE STUDY

Christoph Trattner, Frank Kappe

Research output: Chapter in Book/Report/Conference proceedingConference contribution

LanguageEnglish
Title of host publicationProceedings of IADIS International Conference WWW/Internet 2011
PublisherIADIS
Pages161-170
StatusPublished - 2011

Fields of Expertise

  • Information, Communication & Computing

Cite this

Trattner, C., & Kappe, F. (2011). SOCIAL MEDIA MARKETING WITH FACEBOOK: A CASE STUDY. In Proceedings of IADIS International Conference WWW/Internet 2011 (pp. 161-170). IADIS.

SOCIAL MEDIA MARKETING WITH FACEBOOK: A CASE STUDY. / Trattner, Christoph; Kappe, Frank.

Proceedings of IADIS International Conference WWW/Internet 2011. IADIS, 2011. p. 161-170.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Trattner, C & Kappe, F 2011, SOCIAL MEDIA MARKETING WITH FACEBOOK: A CASE STUDY. in Proceedings of IADIS International Conference WWW/Internet 2011. IADIS, pp. 161-170.
Trattner C, Kappe F. SOCIAL MEDIA MARKETING WITH FACEBOOK: A CASE STUDY. In Proceedings of IADIS International Conference WWW/Internet 2011. IADIS. 2011. p. 161-170.
Trattner, Christoph ; Kappe, Frank. / SOCIAL MEDIA MARKETING WITH FACEBOOK: A CASE STUDY. Proceedings of IADIS International Conference WWW/Internet 2011. IADIS, 2011. pp. 161-170
@inproceedings{413919006830495c8523bdc6fc8a4fbc,
title = "SOCIAL MEDIA MARKETING WITH FACEBOOK: A CASE STUDY",
author = "Christoph Trattner and Frank Kappe",
year = "2011",
language = "English",
pages = "161--170",
booktitle = "Proceedings of IADIS International Conference WWW/Internet 2011",
publisher = "IADIS",

}

TY - GEN

T1 - SOCIAL MEDIA MARKETING WITH FACEBOOK: A CASE STUDY

AU - Trattner,Christoph

AU - Kappe,Frank

PY - 2011

Y1 - 2011

M3 - Conference contribution

SP - 161

EP - 170

BT - Proceedings of IADIS International Conference WWW/Internet 2011

PB - IADIS

ER -