Search Engine Optimization meets e-Business - a Theory-Based Evaluation: Findability and Usability as key success factors

Andreas Auinger, Patrick Brandtner, Petra Großdehner, Andreas Holzinger

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems
Publisher.
Pages237-250
ISBN (Print)978-989-8565-23-5
Publication statusPublished - 2012
EventInternational Conference on E-Business - , Italy
Duration: 23 Jul 201227 Jul 2012

Conference

ConferenceInternational Conference on E-Business
CountryItaly
Period23/07/1227/07/12

Fields of Expertise

  • Information, Communication & Computing

Treatment code (Nähere Zuordnung)

  • Application
  • Experimental

Cite this

Auinger, A., Brandtner, P., Großdehner, P., & Holzinger, A. (2012). Search Engine Optimization meets e-Business - a Theory-Based Evaluation: Findability and Usability as key success factors. In Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems (pp. 237-250). ..