New demands on innovative suppliers: Understanding industrial customer motivation

Bernd Markus Zunk, Volker Koch, Jasper Veldman, Holger Schiele, Michael James Platts

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the XXIV ISPIM Conference: "Innovating in Global Markets: Challenges for Sustainable Growth"
Place of PublicationAalto University, School of Business
Publisher.
Pages1-10
ISBN (Print)978-952-265-420-5
Publication statusPublished - 2013
EventXXIV International Society for Professional Innovation Management (ISPIM) Conference - Helsinki, Finland
Duration: 16 Jun 201319 Jun 2013

Conference

ConferenceXXIV International Society for Professional Innovation Management (ISPIM) Conference
CountryFinland
CityHelsinki
Period16/06/1319/06/13

Fields of Expertise

  • Sonstiges

Treatment code (Nähere Zuordnung)

  • Basic - Fundamental (Grundlagenforschung)
  • Theoretical

Cite this

Zunk, B. M., Koch, V., Veldman, J., Schiele, H., & Platts, M. J. (2013). New demands on innovative suppliers: Understanding industrial customer motivation. In Proceedings of the XXIV ISPIM Conference: "Innovating in Global Markets: Challenges for Sustainable Growth" (pp. 1-10). Aalto University, School of Business: ..