Verbesserung der Kooperation zwischen Beschaffung und Produktentwicklung: Beziehungsmanagementmaßnahmen in Technologieunternehmen

Translated title of the contribution: Measures of relationship management for improving the cooperation between procurement and product development in technology companies

Bernd Markus Zunk, Alexander Marchner

Research output: Contribution to journalArticle

Abstract

Technology companies face various challenges as a result of the dynamic changes in procurement markets. This became visible through progressive technological developments as well as the ever-changing customer-specific characteristics of the procurement objects. The central question the following contribution will deal with is the optimal involvement of product development in the procurement process. Measures for optimization of in-company relationship management between the product development and the procurement department in technology companies will be outlined. The final recommendations for improving cooperation between product development and procurement are based on empirical analysis of data from a survey addressed to procurement managers.

Translated title of the contributionMeasures of relationship management for improving the cooperation between procurement and product development in technology companies
Original languageGerman
Pages (from-to)1087-1092
Number of pages6
JournalZWF Zeitschrift fuer Wirtschaftlichen Fabrikbetrieb
Volume104
Issue number12
Publication statusPublished - 1 Dec 2009

ASJC Scopus subject areas

  • Engineering(all)
  • Strategy and Management
  • Management Science and Operations Research

Fingerprint Dive into the research topics of 'Measures of relationship management for improving the cooperation between procurement and product development in technology companies: Beziehungsmanagementmaßnahmen in Technologieunternehmen'. Together they form a unique fingerprint.

Cite this