Measurement metrics of social media marketing activities

Iris Uitz

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review

Original language	English
Title of host publication	Innovation and Knowledge Management - A Global Competitive Advantage
Publisher	.
Pages	839-848
ISBN (Print)	978-0-9821489-5-2
Publication status	Published - 2011
Event	International Business Information Management Association Conference - Kuala Lumpur, Malaysia Duration: 29 Jun 2011 → 30 Jun 2011

Conference	International Business Information Management Association Conference
Country/Territory	Malaysia
City	Kuala Lumpur
Period	29/06/11 → 30/06/11

Fields of Expertise

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title = "Measurement metrics of social media marketing activities",

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Y1 - 2011

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M3 - Conference paper

SN - 978-0-9821489-5-2

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BT - Innovation and Knowledge Management - A Global Competitive Advantage

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