Measurement metrics of social media marketing activities

Iris Uitz

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

Original languageEnglish
Title of host publicationInnovation and Knowledge Management - A Global Competitive Advantage
Publisher.
Pages839-848
ISBN (Print)978-0-9821489-5-2
Publication statusPublished - 2011
EventInternational Business Information Management Association Conference - Kuala Lumpur, Malaysia
Duration: 29 Jun 201130 Jun 2011

Conference

ConferenceInternational Business Information Management Association Conference
CountryMalaysia
CityKuala Lumpur
Period29/06/1130/06/11

Fields of Expertise

  • Information, Communication & Computing

Cite this

Uitz, I. (2011). Measurement metrics of social media marketing activities. In Innovation and Knowledge Management - A Global Competitive Advantage (pp. 839-848). ..