| Original language | German |
|---|---|
| Title of host publication | Der Controlling Berater |
| Publisher | Haufe |
| Pages | 43-70 |
| Volume | Heft 2 |
| ISBN (Print) | 3-448-01320-X |
| Publication status | Published - 2002 |
Marketing-Controlling: "Marken-Controlling" für Investitionsgüter
Ulrich Bauer, Gerald Sitte
Research output: Chapter in Book/Report/Conference proceeding › Chapter