Marketing-Controlling: "Marken-Controlling" für Investitionsgüter

Ulrich Bauer, Gerald Sitte

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research

Original languageGerman
Title of host publicationDer Controlling Berater
PublisherHaufe
Pages43-70
VolumeHeft 2
ISBN (Print)3-448-01320-X
Publication statusPublished - 2002

Cite this

Bauer, U., & Sitte, G. (2002). Marketing-Controlling: "Marken-Controlling" für Investitionsgüter. In Der Controlling Berater (Vol. Heft 2, pp. 43-70). Haufe.

Marketing-Controlling: "Marken-Controlling" für Investitionsgüter. / Bauer, Ulrich; Sitte, Gerald.

Der Controlling Berater. Vol. Heft 2 Haufe, 2002. p. 43-70.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research

Bauer, U & Sitte, G 2002, Marketing-Controlling: "Marken-Controlling" für Investitionsgüter. in Der Controlling Berater. vol. Heft 2, Haufe, pp. 43-70.
Bauer U, Sitte G. Marketing-Controlling: "Marken-Controlling" für Investitionsgüter. In Der Controlling Berater. Vol. Heft 2. Haufe. 2002. p. 43-70
Bauer, Ulrich ; Sitte, Gerald. / Marketing-Controlling: "Marken-Controlling" für Investitionsgüter. Der Controlling Berater. Vol. Heft 2 Haufe, 2002. pp. 43-70
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