Original language | German |
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Title of host publication | Der Controlling Berater |
Publisher | Haufe |
Pages | 43-70 |
Volume | Heft 2 |
ISBN (Print) | 3-448-01320-X |
Publication status | Published - 2002 |
Marketing-Controlling: "Marken-Controlling" für Investitionsgüter
Ulrich Bauer, Gerald Sitte
Research output: Chapter in Book/Report/Conference proceeding › Chapter