Leveraging Online Information to Build Customer Relationships

Christian Bauer, Arno Scharl

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

    Original languageEnglish
    Title of host publicationInternet Marketing Research - Theory and Practice
    Place of PublicationHershey, Pa. [u.a.]
    PublisherIdea Group Publ.
    Pages15-30
    Edition1
    ISBN (Print)1-87828-997-7
    Publication statusPublished - 2001

    Cite this

    Bauer, C., & Scharl, A. (2001). Leveraging Online Information to Build Customer Relationships. In Internet Marketing Research - Theory and Practice (1 ed., pp. 15-30). Hershey, Pa. [u.a.]: Idea Group Publ..

    Leveraging Online Information to Build Customer Relationships. / Bauer, Christian; Scharl, Arno.

    Internet Marketing Research - Theory and Practice. 1. ed. Hershey, Pa. [u.a.] : Idea Group Publ., 2001. p. 15-30.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearch

    Bauer, C & Scharl, A 2001, Leveraging Online Information to Build Customer Relationships. in Internet Marketing Research - Theory and Practice. 1 edn, Idea Group Publ., Hershey, Pa. [u.a.], pp. 15-30.
    Bauer C, Scharl A. Leveraging Online Information to Build Customer Relationships. In Internet Marketing Research - Theory and Practice. 1 ed. Hershey, Pa. [u.a.]: Idea Group Publ. 2001. p. 15-30
    Bauer, Christian ; Scharl, Arno. / Leveraging Online Information to Build Customer Relationships. Internet Marketing Research - Theory and Practice. 1. ed. Hershey, Pa. [u.a.] : Idea Group Publ., 2001. pp. 15-30
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