Leveraging Online Information to Build Customer Relationships

Christian Bauer, Arno Scharl

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Internet Marketing Research - Theory and Practice
Place of Publication	Hershey, Pa. [u.a.]
Publisher	Idea Group Publ.
Pages	15-30
Edition	1
ISBN (Print)	1-87828-997-7
Publication status	Published - 2001

Cite this

@inbook{89534c701bfa4ec1bc1c9e699664acba,

title = "Leveraging Online Information to Build Customer Relationships",

author = "Christian Bauer and Arno Scharl",

year = "2001",

language = "English",

isbn = "1-87828-997-7",

pages = "15--30",

booktitle = "Internet Marketing Research - Theory and Practice",

publisher = "Idea Group Publ.",

edition = "1",

}