Industrial Customers’ Motivation Profile: How to Achieve Preferred Supplier Status? – Findings from an Explorative Survey in the Austrian Technology Sector

Bernd Markus Zunk, Martin Marchner, Manuela Reinisch, Volker Koch

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the 22nd International Purchasing and Supply Education and Research Association (IPSERA)
Publisher.
Pages1315-1324
ISBN (Print)978-2-9515695-7-7
Publication statusPublished - 2013
Event22nd Annual IPSERA Conference 2013 - Nantes, France
Duration: 24 Mar 201327 Mar 2013

Conference

Conference22nd Annual IPSERA Conference 2013
CountryFrance
CityNantes
Period24/03/1327/03/13

Fields of Expertise

  • Sonstiges

Treatment code (Nähere Zuordnung)

  • Basic - Fundamental (Grundlagenforschung)
  • Theoretical

Cite this

Zunk, B. M., Marchner, M., Reinisch, M., & Koch, V. (2013). Industrial Customers’ Motivation Profile: How to Achieve Preferred Supplier Status? – Findings from an Explorative Survey in the Austrian Technology Sector. In Proceedings of the 22nd International Purchasing and Supply Education and Research Association (IPSERA) (pp. 1315-1324). ..