Industrial Customers’ Motivation Profile: How to Achieve Preferred Supplier Status? – Findings from an Explorative Survey in the Austrian Technology Sector

Bernd Markus Zunk; Martin Marchner; Manuela Reinisch; Volker Koch

Industrial Customers’ Motivation Profile: How to Achieve Preferred Supplier Status? – Findings from an Explorative Survey in the Austrian Technology Sector

Bernd Markus Zunk, Martin Marchner, Manuela Reinisch, Volker Koch

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review

Original language	English
Title of host publication	Proceedings of the 22nd International Purchasing and Supply Education and Research Association (IPSERA)
Publisher	.
Pages	1315-1324
ISBN (Print)	978-2-9515695-7-7
Publication status	Published - 2013
Event	22nd Annual IPSERA Conference 2013 - Nantes, France Duration: 24 Mar 2013 → 27 Mar 2013

Conference

Conference	22nd Annual IPSERA Conference 2013
Country/Territory	France
City	Nantes
Period	24/03/13 → 27/03/13

Fields of Expertise

Sonstiges

Treatment code (Nähere Zuordnung)

Basic - Fundamental (Grundlagenforschung)
Theoretical

Cite this

Industrial Customers’ Motivation Profile: How to Achieve Preferred Supplier Status? – Findings from an Explorative Survey in the Austrian Technology Sector. / Zunk, Bernd Markus; Marchner, Martin; Reinisch, Manuela et al.
Proceedings of the 22nd International Purchasing and Supply Education and Research Association (IPSERA). ., 2013. p. 1315-1324.

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review

Zunk, BM, Marchner, M, Reinisch, M & Koch, V 2013, Industrial Customers’ Motivation Profile: How to Achieve Preferred Supplier Status? – Findings from an Explorative Survey in the Austrian Technology Sector. in Proceedings of the 22nd International Purchasing and Supply Education and Research Association (IPSERA). ., pp. 1315-1324, 22nd Annual IPSERA Conference 2013, Nantes, France, 24/03/13.

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AU - Marchner, Martin

AU - Reinisch, Manuela

AU - Koch, Volker

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Y1 - 2013

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M3 - Conference paper

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BT - Proceedings of the 22nd International Purchasing and Supply Education and Research Association (IPSERA)

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T2 - 22nd Annual IPSERA Conference 2013

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Industrial Customers’ Motivation Profile: How to Achieve Preferred Supplier Status? – Findings from an Explorative Survey in the Austrian Technology Sector

Conference

Fields of Expertise

Treatment code (Nähere Zuordnung)

Other files and links

Cite this