Increasing competitiveness when buying scarce raw material by exploiting the knowledge of customer’s attractiveness drivers

Martin Marchner; Alexander Marchner; Stefan Otto Grbenic; Bernd Markus Zunk

Increasing competitiveness when buying scarce raw material by exploiting the knowledge of customer’s attractiveness drivers

Martin Marchner, Alexander Marchner, Stefan Otto Grbenic, Bernd Markus Zunk

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review

Original language	English
Title of host publication	Conference Proceedings of the 16th EBES Conference - Istanbul
Publisher	Eurasia Business and Economics Society
Pages	46-47
Publication status	Published - 2015
Event	16th Eurasia Business and Economics Society (EBES) Conference - Istanbul, Turkey Duration: 27 May 2015 → 29 May 2015

Conference

Conference	16th Eurasia Business and Economics Society (EBES) Conference
Country/Territory	Turkey
City	Istanbul
Period	27/05/15 → 29/05/15

Fields of Expertise

Sonstiges

Treatment code (Nähere Zuordnung)

Theoretical

Cite this

Increasing competitiveness when buying scarce raw material by exploiting the knowledge of customer’s attractiveness drivers. / Marchner, Martin; Marchner, Alexander; Grbenic, Stefan Otto et al.
Conference Proceedings of the 16th EBES Conference - Istanbul. Eurasia Business and Economics Society , 2015. p. 46-47.

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review

Marchner, M, Marchner, A, Grbenic, SO & Zunk, BM 2015, Increasing competitiveness when buying scarce raw material by exploiting the knowledge of customer’s attractiveness drivers. in Conference Proceedings of the 16th EBES Conference - Istanbul. Eurasia Business and Economics Society , pp. 46-47, 16th Eurasia Business and Economics Society (EBES) Conference, Istanbul, Turkey, 27/05/15.

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