Increasing competitiveness when buying scarce raw material by exploiting the knowledge of customer’s attractiveness drivers

Martin Marchner, Alexander Marchner, Stefan Otto Grbenic, Bernd Markus Zunk

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationConference Proceedings of the 16th EBES Conference - Istanbul
PublisherEurasia Business and Economics Society
Pages46-47
Publication statusPublished - 2015
Event16th Eurasia Business and Economics Society (EBES) Conference - Istanbul, Turkey
Duration: 27 May 201529 May 2015

Conference

Conference16th Eurasia Business and Economics Society (EBES) Conference
CountryTurkey
CityIstanbul
Period27/05/1529/05/15

Fields of Expertise

  • Sonstiges

Treatment code (Nähere Zuordnung)

  • Theoretical

Cite this

Marchner, M., Marchner, A., Grbenic, S. O., & Zunk, B. M. (2015). Increasing competitiveness when buying scarce raw material by exploiting the knowledge of customer’s attractiveness drivers. In Conference Proceedings of the 16th EBES Conference - Istanbul (pp. 46-47). Eurasia Business and Economics Society .