Drivers of Customer Attractiveness on Raw Material Markets

Bernd Markus Zunk, Martin Marchner

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 7th International Conference on Restructuring of the Global Economy
Place of PublicationOxford, UK
PublisherAcademy of Business and Retail Management
Pages77
Volume9
Edition1
ISBN (Print)2047-2854
Publication statusPublished - 2017
Event7th International Conference on Restructuring of the Global Economy (ROGE), 2017 - University ofOxford, Oxford, United Kingdom
Duration: 3 Jul 20174 Jul 2017

Conference

Conference7th International Conference on Restructuring of the Global Economy (ROGE), 2017
CountryUnited Kingdom
CityOxford
Period3/07/174/07/17

Keywords

  • Customer Attractiveness
  • Raw Materials
  • Indutrial Markets

ASJC Scopus subject areas

  • Strategy and Management

Fields of Expertise

  • Sonstiges

Cite this

Zunk, B. M., & Marchner, M. (2017). Drivers of Customer Attractiveness on Raw Material Markets. In Proceedings of the 7th International Conference on Restructuring of the Global Economy (1 ed., Vol. 9, pp. 77). Oxford, UK: Academy of Business and Retail Management .

Drivers of Customer Attractiveness on Raw Material Markets. / Zunk, Bernd Markus; Marchner, Martin.

Proceedings of the 7th International Conference on Restructuring of the Global Economy. Vol. 9 1. ed. Oxford, UK : Academy of Business and Retail Management , 2017. p. 77.

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

Zunk, BM & Marchner, M 2017, Drivers of Customer Attractiveness on Raw Material Markets. in Proceedings of the 7th International Conference on Restructuring of the Global Economy. 1 edn, vol. 9, Academy of Business and Retail Management , Oxford, UK, pp. 77, 7th International Conference on Restructuring of the Global Economy (ROGE), 2017, Oxford, United Kingdom, 3/07/17.
Zunk BM, Marchner M. Drivers of Customer Attractiveness on Raw Material Markets. In Proceedings of the 7th International Conference on Restructuring of the Global Economy. 1 ed. Vol. 9. Oxford, UK: Academy of Business and Retail Management . 2017. p. 77
Zunk, Bernd Markus ; Marchner, Martin. / Drivers of Customer Attractiveness on Raw Material Markets. Proceedings of the 7th International Conference on Restructuring of the Global Economy. Vol. 9 1. ed. Oxford, UK : Academy of Business and Retail Management , 2017. pp. 77
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