Diffusion and Success Factors of Mobile Marketing

Arno Scharl, Astrid Dickinger, Jamie Murphy

    Research output: Contribution to journalArticleResearchpeer-review

    Original languageEnglish
    Pages (from-to)159-173
    JournalElectronic commerce research and applications
    Volume4
    Issue number2
    DOIs
    Publication statusPublished - 2005

    Cite this

    Diffusion and Success Factors of Mobile Marketing. / Scharl, Arno; Dickinger, Astrid; Murphy, Jamie.

    In: Electronic commerce research and applications, Vol. 4, No. 2, 2005, p. 159-173.

    Research output: Contribution to journalArticleResearchpeer-review

    Scharl, Arno ; Dickinger, Astrid ; Murphy, Jamie. / Diffusion and Success Factors of Mobile Marketing. In: Electronic commerce research and applications. 2005 ; Vol. 4, No. 2. pp. 159-173.
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