Diffusion and Success Factors of Mobile Marketing

Arno Scharl, Astrid Dickinger, Jamie Murphy

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	159-173
Journal	Electronic Commerce Research and Applications
Volume	4
Issue number	2
DOIs	https://doi.org/10.1016/j.elerap.2004.10.006
Publication status	Published - 2005

Access to Document

@article{c3749013332b471e995dfb1b7ae84b38,

title = "Diffusion and Success Factors of Mobile Marketing",

author = "Arno Scharl and Astrid Dickinger and Jamie Murphy",

year = "2005",

doi = "10.1016/j.elerap.2004.10.006",

language = "English",

volume = "4",

pages = "159--173",

journal = "Electronic Commerce Research and Applications ",

publisher = "Elsevier B.V.",

number = "2",

}