Designing “Better” Global Purchasing and Supply Management Teaching Programmes by Understanding Cross-Cultural Challenges and Differences: The Bi-Continental Approach Europe-Asia

Bernd Markus Zunk, Klaas Stek, Holger Schiele

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the 11th Annual International Conference on Education and New Learning Technologies (EDULEARN)
Subtitle of host publicationEnhancing the Learning Experience
Number of pages6
Publication statusPublished - 2019
Event11th Annual International Conference on Education and New Learning Technologies - Palma, Spain
Duration: 1 Jul 20193 Jul 2019

Conference

Conference11th Annual International Conference on Education and New Learning Technologies
Abbreviated titleEDULEARN 2019
CountrySpain
CityPalma
Period1/07/193/07/19

Keywords

  • Higher Education Institutions
  • Purchasing and Supply Management
  • Teaching Programmes
  • Supply Chain Management

ASJC Scopus subject areas

  • Management of Technology and Innovation

Fields of Expertise

  • Sonstiges

Treatment code (Nähere Zuordnung)

  • My Favorites
  • Theoretical

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