@inproceedings{4e3e395427954464ab5dc621d4594a64,
title = "Designing “Better” Global Purchasing and Supply Management Teaching Programmes by Understanding Cross-Cultural Challenges and Differences: The Bi-Continental Approach Europe-Asia",
keywords = "Higher Education Institutions, Purchasing and Supply Management, Teaching Programmes, Supply Chain Management",
author = "Zunk, {Bernd Markus} and Klaas Stek and Holger Schiele",
year = "2019",
language = "English",
booktitle = "Proceedings of the 11th Annual International Conference on Education and New Learning Technologies (EDULEARN)",
note = "11th Annual International Conference on Education and New Learning Technologies , EDULEARN 2019 ; Conference date: 01-07-2019 Through 03-07-2019",
}