Co-creation of Value Proposition: Stakeholders Co-creating Value Propositions of Goods and Services

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationCo-Creation
Subtitle of host publicationReshaping Business and Society in the Era of Bottom-up Economics
EditorsTobias Redlich, Manuel Moritz, Jens P. Wulfsberg
PublisherSpringer International Publishing AG
Pages51-62
Publication statusPublished - 2019

Publication series

NameManagement for Professionals
PublisherSpringer International Publishing

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