Co-creation of Value Proposition: Stakeholders Co-creating Value Propositions of Goods and Services

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Original languageEnglish
Title of host publicationCo-Creation
Subtitle of host publicationReshaping Business and Society in the Era of Bottom-up Economics
EditorsTobias Redlich, Manuel Moritz, Jens P. Wulfsberg
PublisherSpringer International Publishing AG
Pages51-62
Publication statusPublished - 2019

Publication series

NameManagement for Professionals
PublisherSpringer International Publishing

Cite this

Vorbach, S., Müller, C., & Poandl, E. M. (2019). Co-creation of Value Proposition: Stakeholders Co-creating Value Propositions of Goods and Services. In T. Redlich, M. Moritz, & J. P. Wulfsberg (Eds.), Co-Creation: Reshaping Business and Society in the Era of Bottom-up Economics (pp. 51-62). (Management for Professionals). Springer International Publishing AG .