Balancing Exploration and Exploitation Through Open Innovation in the Automotive Domain – Focus on SMEs

Georg Macher*, Omar Veledar

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference paperpeer-review

Abstract

The automotive domain is one of Europe’s key drivers of innovation. This sector is undergoing a broad disruptive reorganisation. Competition is enticed by multiple emerging technologies, such as IoT. Thus, the industry is evolving at a swift pace. The need to continually reinvent and modernise organisations and their portfolios is not new. However, the speed at which this once so stable and established industry is changing presents unique challenges. The innovators’ dilemma rises from the paradox in which established organisations become victims of their success and become insignificant despite the boom of their established business. The impact of the research and development of new technologies is often not realised as organisations pour all resources into their current success model. This paper aims to provide suitable recommendations for implementing the organisational principle of ambidexterity in small and medium enterprises (SME) to better transfer and exploit the potentials of R&D projects or new technologies.

Original languageEnglish
Title of host publicationSystems, Software and Services Process Improvement - 28th European Conference, EuroSPI 2021, Proceedings
EditorsMurat Yilmaz, Paul Clarke, Richard Messnarz, Michael Reiner
PublisherSpringer Science and Business Media Deutschland GmbH
Pages336-348
Number of pages13
ISBN (Print)9783030855208
DOIs
Publication statusPublished - 2021
Event28th European Conference on Systems, Software and Services Process Improvement, EuroSPI 2021 - Krems, Austria
Duration: 1 Sep 20213 Sep 2021

Publication series

NameCommunications in Computer and Information Science
Volume1442
ISSN (Print)1865-0929
ISSN (Electronic)1865-0937

Conference

Conference28th European Conference on Systems, Software and Services Process Improvement, EuroSPI 2021
Country/TerritoryAustria
CityKrems
Period1/09/213/09/21

Keywords

  • Ambidexterity
  • Automotive
  • Exploitation
  • Exploration
  • Open innovation

ASJC Scopus subject areas

  • Computer Science(all)
  • Mathematics(all)

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