Attraktivität von Kunden am Rohstoffmarkt: Analyse von Kundeneigenschaften am Beispiel der holzverarbeitenden Industrie

Translated title of the contribution: Attractiveness of Customers on the Raw Mate- rials Market

Martin Johannes Marchner, Volker Koch

Research output: Contribution to journalArticle

Abstract

Preferred access to resources
gives companies strategic competitive advantages. In the event of a scarcity of resources on procurement markets, full coverage of requirements
is only possible in the competition for supplier capacities. This article focuses on the question of obtaining preferred resource access on raw material procurement markets. Based on the literature, the strategic solution “customer attractive-
ness increase” is proposed, which is supplemented by empirically determined attractiveness factors using the example of the raw material purchase of wood.
Original languageGerman
Pages (from-to)501 - 504
Number of pages4
JournalZeitschrift für wirtschaftlichen Fabrikbetrieb
Volume115
Issue number7-8
DOIs
Publication statusPublished - Jul 2020

Fingerprint Dive into the research topics of 'Attractiveness of Customers on the Raw Mate- rials Market: Analyse von Kundeneigenschaften am Beispiel der holzverarbeitenden Industrie'. Together they form a unique fingerprint.

  • Cite this