An Integrated Approach to Measure Web Site Effectiveness in the European Hotel Industry

Arno Scharl, Karl W. Wöber, Christian Bauer

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)257-271
    JournalInformation Technology & Tourism
    Volume6
    Issue number4
    Publication statusPublished - 2004

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