A Case Study of a Holistic Customer Rating Model

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review

Original language	English
Title of host publication	Proceedings of the 2013 Winter Global Business Conference (GBC)
Publisher	.
Pages	125-137
Publication status	Published - 2013
Event	2013 Winter Global Business Conference - Tignes, France Duration: 4 Feb 2013 → 8 Feb 2013

Conference	2013 Winter Global Business Conference
Country/Territory	France
City	Tignes
Period	4/02/13 → 8/02/13

Fields of Expertise

@inproceedings{9422ca1334d8428fbf479782da65e622,

title = "A Case Study of a Holistic Customer Rating Model",

author = "Volker Koch and Martin Marchner and Zunk, {Bernd Markus}",

note = "ISSN 1848-2252; 2013 Winter Global Business Conference ; Conference date: 04-02-2013 Through 08-02-2013",

year = "2013",

language = "English",

pages = "125--137",

booktitle = "Proceedings of the 2013 Winter Global Business Conference (GBC)",

publisher = ".",

}

TY - GEN

T1 - A Case Study of a Holistic Customer Rating Model

AU - Koch, Volker

AU - Marchner, Martin

AU - Zunk, Bernd Markus

N1 - ISSN 1848-2252

PY - 2013

Y1 - 2013

M3 - Conference paper

SP - 125

EP - 137

BT - Proceedings of the 2013 Winter Global Business Conference (GBC)

PB - .

T2 - 2013 Winter Global Business Conference

Y2 - 4 February 2013 through 8 February 2013

ER -