A Case Study of a Holistic Customer Rating Model

Volker Koch, Martin Marchner, Bernd Markus Zunk

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2013 Winter Global Business Conference (GBC)
Publisher.
Pages125-137
Publication statusPublished - 2013
Event2013 Winter Global Business Conference - Tignes, France
Duration: 4 Feb 20138 Feb 2013

Conference

Conference2013 Winter Global Business Conference
CountryFrance
CityTignes
Period4/02/138/02/13

Fields of Expertise

  • Sonstiges

Treatment code (Nähere Zuordnung)

  • Application

Cite this

Koch, V., Marchner, M., & Zunk, B. M. (2013). A Case Study of a Holistic Customer Rating Model. In Proceedings of the 2013 Winter Global Business Conference (GBC) (pp. 125-137). ..