In the field Business Economics/Management of Technology the focus of the working program Industrial Marketing, Purchasing and Supply Management (IMPS) is on relationship management issues in business-to-business settings integrating research and development, innovation, risk and sustainability management issues. Current research projects (working titles) are (1) Integrating Supplier Innovativeness and Sustainability in New Product Development Processes of High-Tech Firms, (2) Gaining and Stabilizing Preferred Customer Status on Raw Material Markets and (3) Customer and Supplier Behaviour in Industrial Buyer-Seller Relationships on Technology Markets.
|Effective start/end date||1/01/13 → …|
- 502021 Microeconomics
- Industrial Marketing
- Supply Management
- Industrial Engineering and Management