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The Personal Nature of Industrial Buyers: Empirical Study, Key Findings and Managerial Implications
Zunk, B. M.
(Speaker)
Institute of Business Economics and Industrial Sociology (3730)
Working Group Industrial Marketing, Purchasing and Supply Management (3731)
Activity
:
Talk or presentation
›
Talk at conference or symposium
›
Science to science
Period
13 Dec 2018
Held at
LIMEN 2018: Fourth international scientific-business conference Leadership & management: integrated politics of research and innovations
Event type
Conference
Location
Belgrade, Serbia
Degree of Recognition
International
Keywords
Purchasing
Nature of a Person
Industrial Firm
Management of Technology and Innovation
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