The Personal Nature of Industrial Buyers: Empirical Study, Key Findings and Managerial Implications

Zunk, B. M. (Speaker)

Activity: Talk or presentationTalk at conference or symposiumScience to science

Period13 Dec 2018
Event titleLIMEN 2018: Fourth international scientific-business conference Leadership & management: integrated politics of research and innovations
Event typeConference
LocationBelgrade, Serbia
Degree of RecognitionInternational

Keywords

  • Purchasing
  • Nature of a Person
  • Industrial Firm

Fields of Expertise

  • Sonstiges

Treatment code (Nähere Zuordnung)

  • My Favorites
  • Theoretical

ASJC Scopus subject areas

  • Management of Technology and Innovation