Activity: Talk or presentation › Talk at conference or symposium › Science to public
In today’s increasingly and progressively globalized economy, which has produced a very volatile and ever-changing business market, it has become ever more difficult for automobile manufacturers to identify, analyze, and fulfill consumer desires and their respective expectations. This process is drastically exacerbated by the consistent and intense inter-competition between members of the automobile manufacturing industry. This means that the automotive market is elevated and consolidated by innovations and inventions. One important point to achieve is increasingly shorter times to market by automating and optimizing the development processes. The average development time of a vehicle has been reduced in the past four decades from nearly seven years to pretty much about two years today. Due to the advanced globalization and increasing competitive pressure, it is important for car manufacturers to find market niches, where it is possible to sell vehicles. One important influencing factor in car development includes technologies for the reduction of energy and fuel consumption, i.e. by lightweight design. On one hand, it is imperative to keep costs low and on the other hand, it is ever more important to reduce the total weight of a vehicle. In the automotive industry, the number of multi-material bodies is increasing steadily.