The Strategic Importance of Customer Attractiveness in the Competition for Suppliers

Martin Marchner, Niels Pulles, Bernd Markus Zunk

Publikation: Beitrag in Buch/Bericht/Konferenzband › Beitrag in einem Konferenzband › Begutachtung

Originalsprache	englisch
Titel	Proceedings of 24th IPSERA Conference: Preparing for New Competitive Challenges
Herausgeber (Verlag)	.
Seiten	1-10
ISBN (Print)	978-90-823707-0-6
Publikationsstatus	Veröffentlicht - 2015
Veranstaltung	24th annual IPSERA conference - Amsterdam, Niederlande Dauer: 29 März 2015 → 1 Apr. 2015

Fields of Expertise

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