The Entrepreneurial Student’s Journey Through Engineering Education -  A Customer Centric View

Mario Fallast; Stefan Vorbach

doi:10.1007/978-3-030-11935-5_86

The Entrepreneurial Student’s Journey Through Engineering Education - A Customer Centric View

Publikation: Beitrag in Buch/Bericht/Konferenzband › Beitrag in einem Konferenzband › Begutachtung

Abstract

The goal of this paper is to present a new perspective on how to design entrepreneurial education in a wider sense. By applying the method of “customer journey mapping”, which is widely used in the field of marketing, the perspective of the student (“customer”) is put in the centre of attention. It intends to raise awareness for a more holistic and customer-centric view of the entrepreneurship-related “customer experience”.
The paper will support engineering educational institutions (colleges, universities) in actively designing curricula as well as surrounding activities and initiatives to foster entrepreneurial intention.

Originalsprache	englisch
Titel	The Challenges of the Digital Transformation in Education
Untertitel	Proceedings of the 21st International Conference on Interactive Collaborative Learning (ICL2018) - Volume 2
Redakteure/-innen	Michael Auer, Thrasyvoulos Tsiatsos
Herausgeber (Verlag)	Springer, Cham
Seiten	907-916
Seitenumfang	7
ISBN (elektronisch)	978-3-030-11935-5
ISBN (Print)	978-3-030-11934-8
DOIs	https://doi.org/10.1007/978-3-030-11935-5_86
Publikationsstatus	Veröffentlicht - 29 März 2019
Veranstaltung	21st International Conference on Interactive Collaborative Learning: ICL 2018 - Kos Island, Griechenland Dauer: 25 Sept. 2018 → 28 Sept. 2018 Konferenznummer: 21 http://www.icl-conference.org/

Publikationsreihe

Name	Advances in Intelligent Systems and Computing
Band	917

Konferenz

Konferenz	21st International Conference on Interactive Collaborative Learning
Kurztitel	ICL2018
Land/Gebiet	Griechenland
Ort	Kos Island
Zeitraum	25/09/18 → 28/09/18
Internetadresse	http://www.icl-conference.org/

Zugriff auf Dokument

10.1007/978-3-030-11935-5_86

Andere Dateien und Links

https://www.springer.com/gp/book/9783030119348

Dieses zitieren

Fallast, M., & Vorbach, S. (2019). The Entrepreneurial Student’s Journey Through Engineering Education - A Customer Centric View. in M. Auer, & T. Tsiatsos (Hrsg.), The Challenges of the Digital Transformation in Education: Proceedings of the 21st International Conference on Interactive Collaborative Learning (ICL2018) - Volume 2 (S. 907-916). (Advances in Intelligent Systems and Computing ; Band 917). Springer, Cham. https://doi.org/10.1007/978-3-030-11935-5_86

The Entrepreneurial Student’s Journey Through Engineering Education - A Customer Centric View. / Fallast, Mario ; Vorbach, Stefan.
The Challenges of the Digital Transformation in Education: Proceedings of the 21st International Conference on Interactive Collaborative Learning (ICL2018) - Volume 2. Hrsg. / Michael Auer; Thrasyvoulos Tsiatsos. Springer, Cham, 2019. S. 907-916 (Advances in Intelligent Systems and Computing ; Band 917).

Publikation: Beitrag in Buch/Bericht/Konferenzband › Beitrag in einem Konferenzband › Begutachtung

Fallast, M & Vorbach, S 2019, The Entrepreneurial Student’s Journey Through Engineering Education - A Customer Centric View. in M Auer & T Tsiatsos (Hrsg.), The Challenges of the Digital Transformation in Education: Proceedings of the 21st International Conference on Interactive Collaborative Learning (ICL2018) - Volume 2. Advances in Intelligent Systems and Computing , Bd. 917, Springer, Cham, S. 907-916, 21st International Conference on Interactive Collaborative Learning, Kos Island, Griechenland, 25/09/18. https://doi.org/10.1007/978-3-030-11935-5_86

Fallast M , Vorbach S. The Entrepreneurial Student’s Journey Through Engineering Education - A Customer Centric View. in Auer M, Tsiatsos T, Hrsg., The Challenges of the Digital Transformation in Education: Proceedings of the 21st International Conference on Interactive Collaborative Learning (ICL2018) - Volume 2. Springer, Cham. 2019. S. 907-916. (Advances in Intelligent Systems and Computing ). doi: 10.1007/978-3-030-11935-5_86

Fallast, Mario ; Vorbach, Stefan. / The Entrepreneurial Student’s Journey Through Engineering Education - A Customer Centric View. The Challenges of the Digital Transformation in Education: Proceedings of the 21st International Conference on Interactive Collaborative Learning (ICL2018) - Volume 2. Hrsg. / Michael Auer ; Thrasyvoulos Tsiatsos. Springer, Cham, 2019. S. 907-916 (Advances in Intelligent Systems and Computing ).

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