The entrepreneurial student's experience journey through engineering education

Mario Fallast*, Stefan Vorbach

*Korrespondierende/r Autor/-in für diese Arbeit

Publikation: Beitrag in einer FachzeitschriftArtikelBegutachtung

Abstract

The goal of this paper is to present a new perspective on how to design entrepreneurial education in the broader sense as part of engineering education. The perspective of the student ("customer") is put into the center of attention by applying the method of "customer journey mapping," which is widely used in the field of marketing. It intends to raise awareness for a more holistic and customer-centric view of the entrepreneurship-related "customer experience." The paper shows the limitations of existing tools and procedures and gives an outlook on possible tools to describe customer experience journey in education.

Originalspracheenglisch
Seiten (von - bis)121-130
Seitenumfang10
FachzeitschriftInternational Journal of Engineering Pedagogy
Jahrgang9
Ausgabenummer4
DOIs
PublikationsstatusVeröffentlicht - 1 Jan. 2019

ASJC Scopus subject areas

  • Ausbildung bzw. Denomination
  • Ingenieurwesen (insg.)

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