Verbesserung der Kooperation zwischen Beschaffung und Produktentwicklung: Beziehungsmanagementmaßnahmen in Technologieunternehmen

Technology companies face various challenges as a result of the dynamic changes in procurement markets. This became visible through progressive technological developments as well as the ever-changing customer-specific characteristics of the procurement objects. The central question the following contribution will deal with is the optimal involvement of product development in the procurement process. Measures for optimization of in-company relationship management between the product development and the procurement department in technology companies will be outlined. The final recommendations for improving cooperation between product development and procurement are based on empirical analysis of data from a survey addressed to procurement managers.