@inproceedings{62a7cd2e097d43b3a47acd50b15b7fba,
title = "Does the Personal Nature of Industrial Buyers Matter? Key Findings of an Investigation in Technology-oriented Firms",
author = "Volker Koch and Zunk, {Bernd Markus}",
year = "2018",
language = "English",
pages = "322",
booktitle = "Conference Proceedings of the Fourth International Scientific-Business Conference in Leadership & Management (LIMEN 2018)",
publisher = "Association of Economists and Managers of the Balkans",
address = "Serbia",
note = "LIMEN 2018: Fourth international scientific-business conference Leadership & management: integrated politics of research and innovations ; Conference date: 13-12-2018",
}