Digital Services Based on Vehicle Usage Data: The Underlying Vehicle Data Value Chain

The quantify-everything trend has reached the automotive sector while digitalization is a still the major driver of innovation. New digital services based on vehicle usage data are being created for different actors and purposes, e.g. for individual drivers who want to know about their own driving style and behavior or for fleet managers who want to find out about their fleet. As a side effect, a growing number of ICT start-ups from outside Europe have entered the automotive market to work on innovative use cases. Their digital services are based on the availability of vehicle data on a large scale. To better understand and capture this ongoing digital change in the automotive sector, we present an extended version of the Vehicle Data Value Chain (VDVC) originally published in Kaiser et al. (2019a) and use it as a model for better structuring, describing and testing digital services based on vehicle usage data. We classify digital services of two projects by using the VDVC in our paper, an intermodal mobility service and a pothole and driving style detection service. Thus, we evaluate the VDVC and show its general applicability and usefulness in a practical context.