Can badges foster a more welcoming culture on Q&A boards?

Tiago Santos, Keith Burghardt, Kristina Lerman, Denis Helic

Publikation: Beitrag in Buch/Bericht/KonferenzbandBeitrag in einem Konferenzband

Abstract

Thriving online communities rely on a steady stream of newcomers to contribute new content. However, retaining newcomers has proven challenging. In this paper, we measure the success of an intervention used by Stack Exchange questionanswering communities to create a more welcoming environment for newcomers. That intervention consisted in highlighting contributions by new users with a special indicator. We hypothesize that Stack Exchange's new policy would reduce negative reactions to new users and, ultimately, increase new user retention. We leverage causal modeling to assess the introduction of the so-called "new contributor indicator", and we find it did not counter user retention decline in the shortand long-terms. However, our results indicate it did reduce unwelcoming reactions towards newcomers in the short-term. Our work has practical implications for online community managers aiming to improve their onboarding processes.

Originalspracheenglisch
TitelProceedings of the 14th International AAAI Conference on Web and Social Media, ICWSM 2020
Herausgeber (Verlag)AAAI Press
Seiten969-973
Seitenumfang5
ISBN (elektronisch)9781577357889
PublikationsstatusVeröffentlicht - 1 Jan 2020
Veranstaltung14th International AAAI Conference on Web and Social Media, ICWSM 2020 - Atlanta, Virtual, USA / Vereinigte Staaten
Dauer: 8 Jun 202011 Jun 2020

Publikationsreihe

NameProceedings of the 14th International AAAI Conference on Web and Social Media, ICWSM 2020

Konferenz

Konferenz14th International AAAI Conference on Web and Social Media, ICWSM 2020
LandUSA / Vereinigte Staaten
OrtAtlanta, Virtual
Zeitraum8/06/2011/06/20

ASJC Scopus subject areas

  • !!Computer Networks and Communications

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